Red Wolf Beverage
Our Team
Chuck Hanebuth
Chief Executive Officer
Chuck Hanebuth is an experienced executive and entrepreneur with a distinguished career marked by his leadership in scaling businesses and optimizing complex operations. Chuck is currently the CEO of Redwolf Beverage and Under The Moon Cocktails.
Chuck's deep expertise is rooted in a diverse professional background. His seven years at Ernst & Young's Advanced Technology Center saw him lead multi-million-dollar engagements for Fortune 500 corporations, demonstrating his ability to manage intricate projects and deliver high-impact results. This foundation, combined with his experience at Sungard, solidified his understanding of robust operational frameworks. Further showcasing his entrepreneurial acumen
Brett Scallan
Marketing and Innovation | Partner
Brett has been an executive leader for over twenty years in the wine industry working across the diverse global portfolios of Ste. Michelle Wine Estates, Treasury Wine Estates, and Bronco Wine Company. His executive leadership in marketing and innovation spans a collection of domestic leadership brands and wineries in California, Washington, Oregon and international leadership brands in Italy, Spain, France, Argentina, Australia, and New Zealand. Prior to the wine industry he worked with Unilever in progressive leadership roles with their leading national CPG brands in marketing, innovation, public relations, promotions, and sales.
Willis Wolf
Advisory | Partner
Chip Wolf is a highly accomplished national sales executive, distinguished by over three decades of extensive and diversified experience, specifically in adult beverages, delivering results within national retail chains.
He is exceptional in his ability to cultivate high-performing teams and drive significant market penetration across vast retail footprints, consistently elevating revenue and expanding market share within highly competitive consumer goods landscapes.
He excels at developing comprehensive market plans and implementing highly effective key account management strategies for national chain buyers and driving consistent performance.
His strategic vision and hands-on leadership make him a formidable force for Redwolf, advising on programs that drive market leadership and sustained growth for clients within the national retail sector.
Shawn Sires
eCommerce and Data | Partner
As a partner in Under the Moon Cocktails, where he leads e-commerce and digital strategy, and the Owner of Turas Media, a Las Vegas-based Tourism consultancy, he brings over 25 years of strategic leadership and insightful analysis from the hospitality, tourism, attraction, and entertainment sectors to the alcohol spirits and beverage industry. Shawn leverages his deep experience in concept and market research, customer data, and digital revenue optimization to provide practical strategies and comprehensive operational planning for both new and expanding ventures. Experienced team in Syndigo, Salsify, ecommerce marketing and digital promotions
Tod Baird
VP Operations
With over three decades of executive leadership experience in sales, marketing, and operational transformation Mr. Baird's deep understanding of complex sales ecosystems, coupled with his proven ability to drive quantifiable results and foster high-performing teams, positions him uniquely to advise RedWolf Beverage Consultants' clients on expanding their wine and spirits business.
His latest role as President of Sales Operations for Advantage Solutions, overseeing $1B client portfolio and 30,000 associates and his Advanced Management Program background from Harvard Business School further underpins his immense value to our clients.
Art Moreno
Advisory | Partner
Art Moreno is a recognized sales leader with 30 years of experience navigating the complexities of the 3-tier alcohol industry. He brings a wealth of knowledge and a proven track record of success to Redwolf, where he helps wine and spirits brands achieve strategic growth through expanded distribution & brand promotion.
Art has experience with national & regional account chain calls, having personally or through his teams called on all major chains across the country. Additionally, he excels at program development and execution, data analysis, pricing structures, and distributor management.
Art's commitment to excellence and passion for the wine and spirits industry make him an invaluable asset to Redwolf and its clients.
Jon Burkhardt
VP Operations
Jon Burkhardt brings over 38 years of distinguished Consumer-Packaged Goods (CPG) experience to Redwolf Beverages. He leverages his extensive network and deep industry knowledge to connect brands with key distributors and retailers strategically, accelerating market penetration and growth.
Jon's profound understanding of the retail landscape and his ability to forge strong relationships make him an invaluable asset.
His career includes key roles at Procter & Gamble, Tyson Foods, and General Mills, where he consistently drove growth for brands. He has worked with a comprehensive array of leading national and regional retail chains, including Target, Albertsons, Safeway, Publix, Kroger, Walgreens, CVS, and numerous others.
He is passionate about helping wine and spirits brands achieve their full potential by connecting them with the right distribution partners and maximizing their market reach.
Jon Wolf
Sales | Partner
JD Smith
Creative
25 years of visual communication experience and graphic design, with a specialty in package design for printed products.
This includes labels, corks, capsules, shipper boxes, and club tray packs for 22 brands in the wine industry. Manage the printing and design aspects I also shoot photography for presentations and product catalogs.
JD Smith is an experienced visual communication and graphic design professional with 25 years of extensive experience, specializing in package design for printed products. His expertise spans the full spectrum of packaging elements, including labels, corks, capsules, shipper boxes, and club tray packs.
His experience in the Alcohol and Spirits industry includes successfully managing the printing and design aspects for 24 distinct brands.
His deep understanding of print production processes, from initial concept to final execution, consistently delivers high-quality, impactful packaging solutions that resonate with consumers and enhance brand perception.
